![]() This marketing might NOT be successful in local Germany or North America, but in local China, this advertisement could be one the most classical instances to achieve local marketing success. At the same time, on the "fake" hover car in this advertisement, two huge-sized "VW" logos in both front & rear sides are very clear & impressed to the audience. With the Hover Car, an environmentally-friendly two-seater city car which hovers just above the ground, Volkswagen is presenting the study of a zero-emissions vehicle that could in future travel. The trick in this case is that, by hiring the local public familiar and handsome well-known host, grounded the ad-atmosphere to let the local community of people involved seriously. Instead, by providing the tech-matured car models like Jetta (A-level) & Passat (B-level), At the same time, German Volkswagen made its full use of the urgent mentality of various local Chinese governments in invigorating the regional economy and attracting overseas investment, for example, the same car-model's production-line EVEN can be created twice in different provinces in China!!! which is unthinkable in North America auto-market.ĭue to the dependence of Chinese domestic consumers on advertising and marketing exceeds by far that of overseas consumers - To the German Volkswagen, the marketing role in China's auto-market environment become crucial at all - In addition to its brand promotion & car-models' promotion relied on, but also its local marketing is derived from such a full of imagination, disguised public relations brand impression advertisements. "德国大众" (Das Auto / Volkswagen) is one of the most famous auto-brands in local China and its the most successful trick of marketing & sales in China is localization, localization and localization - which includes (but not limited in) to smooth relationship with central government (on the auto-industry supportive level) & local governments (landing the related Volkswagen's car-models' production-lines).Īs Chinese potential auto-consumers especially in the middle-class, have a very special favor with overseas brands, especially German brands like Benz, BMW, Audi & Volkswagen etc., therefore, the "Das Auto" especially in its local marketing processes to fully take advantage of this key-point to help shaping its own brand.īTW: The German Volkswagen business in local China in fact did NOT rely on the most cutting-edge technology the company owned. The concept requires electromagnetic plates fitted in roads to be workable, thus it did not pick off though it was very cool in design and functioning. Looks like a doughnut and can adjust two passengers on a self-driven pre-determined path. Me also love something about motorcycle, gaming, soccer and many other fun activities."The Chinese are more likely to buy whatever Volkswagen produces because they were asked to dream of it." - Forbes comment to this "Das UFO" maketing project (P.S. Volkswagen has been working on concept of Hover car. I'm trying to find a new experience in writing. ![]() These fines will also continue through 2020, when VW expects to fork over. HAFIZ BUDDY WRITER - New writer on this blog. Volkswagen Spend In 2018 CarBuzz News Features New Cars Used Cars Sell My. Also love meeting people and sharing ideas. Dashboard information, including speed, mileage and engine cues are displayed hologram-style. ROBERT LASUT WRITER - I am Robert, a blogger from Indonesia and a lover of all things about Science and Technology. Its operated by a center-mounted joystick. Looking for studying media with other and trying to be useful by sharing anything in the v-world. It can detect other vehicles on the road while navigating China's. JUSUF FERDINAND EDITOR - Glad to find new friends through this virtual media. The Hover Car is a two-seater zero emissions vehicle that hovers above ground and travels along electromagnetic road networks. Light up your life journey with some sparkling of passion and love. Civil engineering graduate who works at a construction consultant in Bandung-Indonesia. ![]() ![]() ECKHART RAKASIWI HEAD ADMIN - Family man who likes to walk, read, write. No need to take serious, proportional only. MyLife and yours are not games but faith. EKA RAHMADHY FOUNDER - An ordinary person who likes to ride an old-Vespa scooter and pay attention to everything related to science and technology. Los ciudadanos responden con 119.000 ideas y de ellas salen algunos concept cars como por ejemplo el Volkswagen Hover Car, un extraño biplaza que más que desplazarse por la carretera la surca a. ![]()
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